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Our smart integrations with popular ad platforms and marketing software make high quality data collection easy and automatic. We combine and organize all of your online and offline touchpoints together with your budget spend to create a single source of attribution truth.
After absorbing data across all customer touchpoints, we apply proven machine learning algorithms to build automated models. These models uncover connections, identify patterns and deliver unbiased attribution results. Or choose to use our traditional rules-based cohort models, proven to accurately audit every touchpoint for precise attribution results.
Keep affiliates engaged and accountable with accurate measurement, actionable reporting and automated rewards. Manage affiliate enrollment and offers, measure engagement and optimize partner performance with precision for higher return on affiliate spend. Pull all affiliate performance data into your multi-touch attribution reporting to compare affiliate performance against other marketing channels.
Attribution is an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. With a patent pending approach, Attribution delivers the most complete performance visibility with unmatched usability.
An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints (i.e., clicks) that immediately precede sales or conversions. In contrast, the First Interaction model assigns 100% credit to touchpoints that initiate conversion paths.
You can use the Multi-Channel Funnels Model Comparison Tool to compare how different attribution models impact the valuation of your marketing channels. In the tool, the calculated Conversion Value (and the number of conversions) for each of your marketing channels will vary according to the attribution model used. A channel that predominantly initiates conversion paths will have a higher Conversion Value according to the First Interaction attribution model than it would according to the Last Interaction attribution model.
The API does not rely on third-party cookies. However, in the testing phase, third-party cookies need to be enabled for the API to be enabled. This allows developers to get debug reports and compare the API's results with cookie-based attribution.
This article describes the various attribution models and how to use them in Google Ads. You'll learn how to set an attribution model for conversion tracking and bidding, and how to compare models with the "Model comparison" attribution report.
Data-driven: Distributes credit for the conversion based on your past data for this conversion action. It's different from the other models, in that it uses your account's data to calculate the actual contribution of each interaction across the conversion path. The "Data-driven" model is the default attribution model for most conversion actions. Learn more about data-driven attribution
The "Attribution model" setting in conversion tracking lets you decide how to attribute conversions for each conversion action. You can use this setting for website and Google Analytics conversion actions. Learn how to set an attribution model for your conversions
This setting affects how conversions are counted in your "Conversions" and "All conversions" columns. (Keep in mind that the "Conversions" column only includes those conversion actions you've marked as primary conversions.) For example, if you choose "First click" as your attribution model, convers